Successful SMB leaders understand the value of promotions linked to special events to improve customer awareness and grow their business. These take many forms, from a grand opening of a new location to a holiday-themed celebration to a marketing tie-in with neighboring establishments.
For small businesses across the country, such events offer a way to attract shoppers and engage communities by offering exciting deals and promotions. With the right tools and strategy, they can also provide opportunities for making a deeper impression.
While the end-of-year holidays are traditional times of heavy shopping, successful SMBs know of other annual events for building awareness and generating sales. Consider Cyber Monday, held the first Monday after Thanksgiving, which is dedicated to online buying; or GivingTuesday the following day, which encourages support of worthy nonprofits.
One special day for SMBs occurs the first Saturday after every Thanksgiving, when holiday shoppers are encouraged to visit community retailers and restaurants. Launched by American Express in 2010, Small Business Saturday reported total sales of $22 billion in 2024 alone, up from $17 billion the prior year before.
The attraction of small businesses is well known. According to the U.S. Chamber of Commerce, 52% of consumers say they frequent small businesses for products and services they can’t find anywhere else.
Ultimately, a positive experience created by a special event can transform occasional customers into enthusiasts who spread the word about what a store or dining establishment has to offer. The event offers an opportunity to raise awareness both about the business itself as well as its place in the community.
Transforming the positive energy of a special event into a year-long growth spur requires personalized follow-up, attractive pricing, and targeted promotions using social media and email.
Utilizing in-store connectivity helps, too. Today’s customer expects a speedier checkout service that processes credit card payments from a single tap and manages refunds swiftly. Conversely, small business owners understand the value of data and how it can be leveraged to grow sales. In both cases, connectivity is critical.
Promoting one’s local identity is essential to every small business as it defines itself and forges success. Taking part in special yearly events helps raise awareness and foster a greater sense of belonging, both for your SMB and its customers.
To learn more about products and partners that can help you maximize the value of event participation, consider the advantages of partnering with Spectrum Business.
Yes. It’s easy to transfer your existing number when switching to Spectrum Mobile for Business.
Your data is still unlimited, but speeds may be reduced after 30 GB (Business Unlimited) or 100 GB (Business Unlimited Plus).
Absolutely. Bring your own phone or choose from popular brands like Apple, Samsung and Google.
No. Our plans are contract-free, so you can adjust as your business evolves.
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