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Insights on Marketing

Business owner texting customer on mobile phone

How to Use Text Messaging to Engage and Delight Your Customers

by Ellen Uzelac

More and more small businesses are turning to SMS text messaging to interact with customers—and…

0 comments | posted 1 month ago under Marketing
Business employee communicating with another person over laptop and mobile phone

3 Ways Unified Communications Can Elevate Your Customer Experience

by Kelly Spors

As businesses look to make their operations efficient—and internal collaboration more seamless—they’re increasingly turning to…

0 comments | posted 1 month ago under Marketing
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Holiday gifts lined up to send to customers to show appreciation

6 Ideas for Showing Customers Appreciation This Holiday Season

by Ellen Uzelac

The holiday season is prime time to show gratitude to your loyal customers—and technology can…

0 comments | posted 2 months ago under Marketing
Robin Brackbill, founder and owner of Fabby-Do Creativity-Crafts Café

How I Did It: Created TikTok Videos to Reach New Audiences

by Robin Brackbill, founder, Fabby-Do Creativity-Crafts Café, Doylestown, Pennsylvania

As a former preschool teacher and designer for a large arts and crafts company, my…

1 comments | posted 3 months ago under Marketing
Kira Karmazin, founder and CEO of KiraGrace

How I Did It: Used Limited-Edition Product Drops to Generate Buzz

by Kira Karmazin, founder and CEO, KiraGrace, San Diego

Back in 2013, I decided to leave my fashion merchandising career to build KiraGrace, a…

0 comments | posted 4 months ago under Marketing
Customers at a bar/restaurant cheering while watching sporting event on TV

3 Ways Video Can Reel In Customers to Your Local Business

by Kelly Spors

Many online businesses use video to engage prospects and customers. But it can also be…

0 comments | posted 5 months ago under Marketing
Meaghan Thomas, co-owner and president of Pinch Spice Market

How I Did It: Generated Online Reviews to Grow Our Business

by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky

When I met my life partner, Thomas McGee, in 2014, he was an organic spice…

0 comments | posted 6 months ago under Marketing
Close up photo of Google search engine box

4 Easy SEO Tips to Reel in Traffic to Your Business

by Kelly Spors

Appearing near the top of organic search-engine results is one of the most effective— and…

0 comments | posted 7 months ago under Marketing