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Insights on Marketing

Customers at a bar/restaurant cheering while watching sporting event on TV

3 Ways Video Can Reel In Customers to Your Local Business

by Kelly Spors

Many online businesses use video to engage prospects and customers. But it can also be…

0 comments | posted 7 months ago under Marketing
Meaghan Thomas, co-owner and president of Pinch Spice Market

How I Did It: Generated Online Reviews to Grow Our Business

by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky

When I met my life partner, Thomas McGee, in 2014, he was an organic spice…

0 comments | posted 8 months ago under Marketing
Spectrum Business - Switch to the top performing internet provider - Connect Today
Close up photo of Google search engine box

4 Easy SEO Tips to Reel in Traffic to Your Business

by Kelly Spors

Appearing near the top of organic search-engine results is one of the most effective— and…

0 comments | posted 9 months ago under Marketing
Small business owner on phone and laptop

Business Owner Roundup: How Do You Differentiate Your Business From Competitors?

by Kelly Spors

Small businesses may seem at a disadvantage when it comes to competing against larger companies…

0 comments | posted 9 months ago under Marketing
A business owner talking with her customer in store

Why Local Businesses Need a Customer Loyalty Program—4 Tips

by Margie Zable Fisher

Creating loyal, repeat customers is a goal every small business owner should have. After all,…

0 comments | posted 11 months ago under Marketing
Kim Hehir, co-founder and president of Brutus Broth

How I Did It: Grew Sales With Micro-Influencer Marketing

by Kim Hehir, co-founder and president of Brutus Broth, Owings, Maryland

When my sister and I launched our dog food company Brutus Broth in 2018, I…

0 comments | posted 11 months ago under Marketing
Woman using remote control to watch TV

How to Make TV Advertising Work for Small Business

by Ellen Uzelac

Small business owners often don’t see TV advertising as a good fit for their needs,…

0 comments | posted 12 months ago under Marketing

How I Did It: Used Live Video to Increase Sales

by Steve Moriarty, president, Moriarty's Gem Art, Crown Point, Indiana

Up until two years ago, my custom jewelry business had a modest social media presence…

1 comments | posted 1 year ago under Marketing