Insights on Marketing

How to Use Text Messaging to Engage and Delight Your Customers
by Ellen Uzelac
More and more small businesses are turning to SMS text messaging to interact with customers—and…
0 comments | posted 9 months ago under Marketing
3 Ways Unified Communications Can Elevate Your Customer Experience
by Kelly Spors
As businesses look to make their operations efficient—and internal collaboration more seamless—they’re increasingly turning to…
0 comments | posted 9 months ago under Marketing
6 Ideas for Showing Customers Appreciation This Holiday Season
by Ellen Uzelac
The holiday season is prime time to show gratitude to your loyal customers—and technology can…
0 comments | posted 10 months ago under Marketing
How I Did It: Created TikTok Videos to Reach New Audiences
by Robin Brackbill, founder, Fabby-Do Creativity-Crafts Café, Doylestown, Pennsylvania
As a former preschool teacher and designer for a large arts and crafts company, my…
1 comments | posted 11 months ago under Marketing
How I Did It: Used Limited-Edition Product Drops to Generate Buzz
by Kira Karmazin, founder and CEO, KiraGrace, San Diego
Back in 2013, I decided to leave my fashion merchandising career to build KiraGrace, a…
0 comments | posted 12 months ago under Marketing
3 Ways Video Can Reel In Customers to Your Local Business
by Kelly Spors
Many online businesses use video to engage prospects and customers. But it can also be…
0 comments | posted 1 year ago under Marketing
How I Did It: Generated Online Reviews to Grow Our Business
by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky
When I met my life partner, Thomas McGee, in 2014, he was an organic spice…
0 comments | posted 1 year ago under Marketing
4 Easy SEO Tips to Reel in Traffic to Your Business
by Kelly Spors
Appearing near the top of organic search-engine results is one of the most effective— and…
0 comments | posted 1 year ago under Marketing