To view a playback of our webinar with CNBC’s Kate Rogers from Wednesday, 9/23, see here:

Here are highlights of the webinar in case we missed you:

Let CNBC reporter Kate Rogers help you grow your small business’ brand.
Drawing on her years of experience Kate will help you learn how to:

  • Focus your message:
    Determine the goal of your business and your position in the marketplace.
    Build messaging that supports how you want customers to see your brand.
  • Identify and target your core audience:
    Get tips to help you find the right customer base to help your marketing be
    even more impactful.
  • Use social media for branding:Learn which social channels are right for you—from Twitter to Facebook to Linkedln,and newer options like Snapchat.
  • Leverage traditional media:
    Make sure you’re utilizing local media outlets to further your brand.

About Kate Rogers:

Kate Rogers joined CNBC in September 2014 as a reporter based at the network’s
global headquarters In Englewood Cliffs, New Jersey. Rogers covers small business and
entrepreneurship for the network, appearing on CNBC’s Business Day programming and
providing daily stories and videos to She will also contribute to the network’s
overall markets coverage.

Previously, Rogers was a personal finance and small business reporter for FOX Business and While there, she reported across FBN’s and FOX News’ daily programming.
She also created and hosted a web series on entrepreneurship and startups called
“Growing Your Business” for

Prior to FBN, Rogers was a reporter at The Nonprofit Times covering the business aspect of
nonprofit management, and was an editor at The Union County Local Source.

Rogers holds a bachelor’s degree in English with a concentration in Journalism and a minor in
Women’s Studies from the University of Delaware.

Now she’s putting that knowledge to work for you. Join Kate for a webinar followed by a live
Q&A sponsored by Spectrum Business.

Wednesday, September 23rd at 1pm

Register Today

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