Social media constantly grows in stature, and a large number of people have been looking for ways to use it to promote their businesses. One question that comes up is how much time you should invest on social media. Another question that many people ask is, is social media worth it?  Social media, when used correctly, can be one of the best and easiest ways a business can grow its brand. Here are five important reasons any business, be it one who is just starting out or one that is already established, should use social media?


Better customer service

If a business wants its customers to see how well they are organized and how well they can offer excellent customers service, all they have to do is offer answers on social networking sites. This is because they can reply to a large number of comments or complaints simultaneously. Nowadays the first place that anyone will go to voice their concerns or comments is on social media. This makes it the easiest way a franchise can bridge the gap with their customers. When the customer service representative answers the questions well, other customers will also get to see the kind of customer service that is being offered.



Being visible is very important in any business venture. Social media can offer visibility easily and make customers notice that the brand exist. In business, if customers forget that a brand exists they quickly move to competitors that are visible. In today’s world, if a business is not active on various social media platforms they may end up losing a lot of customers.


Reduce overall marketing costs

You don’t have to pay to advertise on social media and that helps to keep costs down. Social media helps get your business in front of a lot of people in a short period of time. Once a few customers find a “like” your page, it will become visible to even more potential customers.


Creating a Voice

Social media is probably the best way to display the personality of your business. You can share behind the scene information about yourself, your employees, and how the business works. Humanizing your business helps customers connect with the brand and develops a sense of loyalty because they can see who they are dealing with.


Building Loyalty and Trust

Social media allows customers to share their personal stories and experiences with the services being offered. This works the same way as word-of-mouth marketing and can be very effective. When a consumer is satisfied and gives a rave review on social media, countless others will see the comments and may decide to do business with the brand. This improves your business reputation and doesn’t cost you a dime.

Social media is certainly the way to go if you are looking to brand your venture and save on advertising. However, as effective as social media can be for your business it can also be harmful. This is because, when a person gives the business negative feedback, the same number of people who have seen the great reviews will also see the negative ones. This may make some potential customers reconsider giving you their business. All negative reviews need to be met with a friendly and respectful response from your customer service team. Social media is a great way to promote your business in the long run, just make sure to start slowly and don’t oversaturate your customers with business postings.

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