Paying attention to your customers’ experience is more vital than ever before. One recent survey found that 86% of buyers are willing to pay more for a great customer experience and 73% point to their experience as a key factor in their buying decisions.  This all means that it’s essential to make sure your customer experiences are top-notch.

Customer relationship management (CRM) software, which was originally developed to give businesses an easier way to track and analyze their customer data, can help improve your customer service and, in turn, your customers’ experience.

Here are four CRM tools worth checking out, along with features that can improve your customer service:



Starting at $12 per user per month, Zoho offers a vast array of customer-tracking and reporting features. Among its many features, you have the ability to set up portals so that past customers don’t have to go through the entire sales-cycle process again and can view their past purchase information and browse your catalog of products and services and place new orders. You can also sync your social media profiles with Zoho and easily follow and respond to any questions or issues customers or prospects might bring up.



If you are a consultant or freelancer who manages clients, Dubsado can offer you some traditional CRM functionality, such as lead management, while also providing helpful integrations, such as accounting and invoicing and contract management. The platform makes it easy to share information with clients by creating a client portal and creating tasks and a workflow to help keep projects moving smoothly on schedule. Plans cost a flat $35 per month or $350 per year.



Marketed specifically as a CRM application to help bolster customer service, SugarCRM offers several tools to make service more effective and efficient. Starting at $40 per month per user, it allows you to create “tickets” when a customer reports an issue, and then follow those issues carefully until they are resolved. It also offers a customer portal feature so that customers can interact directly with the business.



Starting at $29 per user per month, Insightly offers a robust CRM platform that works on any type of device, including mobile, and can integrate with more than 250 other business apps. Among the many features is task tracking, which allows you to keep track of services you’ve provided clients and easily quantify it for them—so you have real numbers to show your value.


When choosing CRM software for your company, make sure to consider which features are most useful to you and your customers, how many people will be using it and which additional integrations could help you streamline your operations. The right CRM will allow you to interact with customers on a more personalized level, while saving you and your employees time.

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