The ROI of Sunday Football and why NFL Sunday Ticket access is a sound investment

With EverPass moving from satellite to streaming, bars, restaurants and other hospitality venues can no longer count on satellite alone to handle the game-day feed. This change calls on venues to upgrade their entertainment packages and hardware. It also means they must integrate multi-stream setups into existing video walls and available television screens. For many operators, that raises an understandable question: is it worth the investment just to show football?

However, the business case here isn’t just “show football,” it’s to own the place fans choose to gather on Sundays. The return on investment comes when game-day viewing turns into higher traffic, longer stays and increased food and drink purchases. When sports fans gather to watch their favorite team play, they arrive early, invite friends to join and often stay for multiple games. That kind of visit can transform a Sunday afternoon into one of the most valuable service windows of the week.

Showing premium live NFL games, among broader sports programming, can turn your venue into a repeat watch spot. To make that easier, Spectrum Business® and EverPass are offering a unique revenue tool: a licensed way to show official out-of-market NFL games to excite sports fans. For business owners, the opportunity is bigger than access alone. It is about pairing premium sports content with business-ready connectivity, dependable service and TV management tools that help create a smoother experience for both guests and staff.

More games mean more reasons to visit

Spectrum Business offers bundled Sports Fan TV with access to NFL Sunday Ticket and Peacock Sports Pass through EverPass, making setup faster and more turnkey for Spectrum Business TV customers.

When people don’t live near their favorite team, gathering at a restaurant or bar with fellow fans creates community. NFL Sunday Ticket allows you to establish your business as a place where strangers and friends can celebrate together. With broader access to games, your venue can appeal to more fan bases at once and create more reasons for guests to choose your location week after week.

This is where a bundled approach matters. Spectrum Business TV solutions help bring together the sports programming your customers want with the ability to manage multiple screens across a venue. Instead of piecing together separate services, operators can opt for a more integrated solution that supports consistent viewing across the bar, dining room or patio.

The business value of live sports

Sunday football is not just entertainment; it’s an essential economic driver for restaurants and bars.

Sports viewing can raise foot traffic, entice guests to stay longer and spend more. That means NFL Sunday Ticket with EverPass can help your venue attract team-specific fans who would otherwise stay home. Football has a dedicated fan base, Super Bowl LIX set an all-time television record with an average of 127.7 million viewers. One source cites an average 22% increase in foot traffic on Sundays for bars and restaurants showing NFL games. Another source reports that NFL Sundays drive a 20% to 30% sales increase compared to a normal weekend, along with a 25% jump in chicken wing orders.

Game-day events can also provide a reliable 17-week influx of foot traffic during traditionally slower daytime weekend hours. Fans stay for hours as they watch multiple games, ordering additional rounds of drinks and food to share. The high energy of a competitive sports game also leads to impulse buying on premium appetizers, beer buckets and themed specials.

This is a great way to cover almost all NFL games, along with other sports, which matters because more coverage means more reasons for fans to return week after week. Spectrum Business and EverPass can help bars create a seamless, legally licensed, multi-screen sports solution that turns game day into a recurring customer acquisition channel.

Beyond the screens, connectivity plays a direct role in the guest experience. Business internet can support streaming, point-of-sale systems, guest WiFi and everyday operations simultaneously. That matters in a packed venue where delays or interruptions can affect both service and revenue. Spectrum Business voice can also support reservations, takeout orders and customer inquiries, helping staff stay responsive during high-volume events.

Your goals are our priorities

Making sound investments is a large part of running a business. Ensuring every cost presents an opportunity to earn is top of mind for business owners.

Customers need to be served in a way that encourages them to return. This means providing an easy and entertaining environment, where the only surprise is how their favorite team performs. For many venues, that experience depends on having TV, internet and voice solutions that work together to support service, simplify operations and keep guests engaged from first pass to the final field goal.

Switch to Spectrum Business to add Sports Fan TV and NFL Sunday Ticket from EverPass through Spectrum Business and make every Sunday count.