Why NFL Sunday Ticket access is the key to staying ahead of the competition

Sunday football is not just entertainment — it is an essential economic driver for restaurants and bars. In a crowded market, sports programming can help venues build foot traffic, loyalty and repeat customers. That is why NFL Sunday Ticket’s move to streaming has become such a compelling opportunity for bars and restaurants looking to differentiate their business and excite patrons.

Offering comprehensive sports coverage is a strategic way to become the place fans choose to gather on Sundays. NFL fans are known for die-hard loyalty to their teams and the places they enjoy watching them. Now, NFL Sunday Ticket is available through streaming providers, making it even easier to turn a bar or restaurant into a destination that draws foot traffic during what might otherwise be a slow Sunday service.

Turn Sunday football into a competitive advantage

Venues that carry NFL Sunday Ticket via EverPass can market themselves as the spot where fans can watch every out-of-market Sunday afternoon game, not just the ones available on local television. Even though it's never been easier to watch from home, fans still love to get out to the bar with friends to watch live sports. According to Kantar’s Connecting with Sports Fans analyst report, nearly one-third of global sports viewers say they watch games at a bar or restaurant. Gen Z is especially likely to watch sports outside the home, with 23% going to bars to catch the game.

The report also found that 73% of consumers are willing to try new restaurants during major sports events, and 71% actively seek out deals tied to those events. EverPass provides branded assets, bar-finder listings and promotional tools that make it easier to attract fans who are already searching for Sunday Ticket locations. NFL-branded marketing assets and in-venue digital promotions can help keep the experience fresh and support year-round sports positioning.

This matters because displaced fans actively seek out venues that reliably show their team. A Buffalo Bills fan living in the New York City market, for example, may look for a bar that consistently carries Bills games on Sundays. By offering that access week after week, a venue can attract a larger, more dedicated crowd and build stronger patron loyalty over time.

A recent Technomic study found that 82% of customers are likely to spend more on food and drinks than they would during a standard dine-in visit if an establishment is showing their favorite team, league or event on TV. Fans who come for one game often stay for multiple games, which extends dwell time, drives larger tabs and increases the likelihood of repeat visits. That longer in-venue experience can also create more opportunities to promote drink specials, themed food offers and other game-day purchases that lift total Sunday revenue.

An opportunity to go beyond the game

NFL Sunday Ticket can also help reinforce a venue’s brand in the market. The global sports bar market was valued at $32.6 billion in 2025 and is projected to reach $54.8 billion by 2034, reflecting a 5.9% compound annual growth rate.  Staying ahead of the competition increasingly means aligning with premium live sports content and creating an experience that goes beyond what guests can get on their own couch.

It used to be that without satellite, venues could not access NFL Sunday Ticket. Today, EverPass makes official Sunday football available through streaming, giving bars and restaurants more ways to show the games their guests want to see.

That is where business-grade internet becomes important. Streaming multiple live games in a commercial environment is not the same as streaming at home. During a busy Sunday, a venue may be supporting live sports streams, point-of-sale systems, payment processing, guest WiFi and staff operations all at once.

When many devices are connected in the same space at the same time, they compete for wireless capacity and can create interference, especially in a crowded bar or restaurant. As more traffic moves across the network, data can be delayed, dropped or forced to retry, which may show up as lag, buffering, slow response times or disconnected devices.

Spectrum Business® can help your establishment get streaming ready with the connectivity and support needed for a smoother guest experience. Reliable connectivity becomes essential not just for showing the game, but for protecting the experience and the revenue opportunity tied to it.

Your goals are our priority

Spectrum Business® can help your venue rise above the competition. Our internet and content services are delivered by fiber internet, which provides the speed and connectivity needed to support game-day traffic.  For bars and restaurants looking to make Sunday football a true competitive differentiator, the right internet and TV setup can turn premium sports access into a better customer experience and a stronger reason for fans to return.

Switch to Spectrum Business to get every game on Sunday with Sports Fan TV and NFL Sunday Ticket from EverPass and give fans every reason to choose your venue on game day.