How to become the premier sports watching venue in your market

For the bar and restaurant owner, especially one that has a focus on sports as an attraction, there’s a lot of competition out there. There are currently 17,722 sports bars in the United States, generating a market size of $2.2 billion annually. One key to owners and operators grabbing a piece of that big pie is having access to the sports and entertainment programming people want to see. If a group shows up at your bar, and you don’t have access to the event they want to watch, they’re leaving. They'll watch it somewhere that’s showing it, or they’ll just go home.  

Looking for NFL Sunday Ticket from EverPass? Start with Spectrum Business 

Proprietors would be wise to get their roster set with high-speed Internet, TV, and streaming sports packages before the season starts. Spectrum TV Control Pro is available to businesses of all sizes, with professional installation that minimizes impact on daily operations. Businesses with TV Control Pro can access video plans like Spectrum Sports Fan TV, Spectrum’s sports video package for bars and restaurants, with additional premium sports content available with NFL Sunday Ticket and Peacock Sports Pass through EverPass.

Switching to streaming? Spectrum Business is your MVP

Bring in fans with every out-of-market Sunday game with NFL Sunday Ticket on EverPass, delivered Spectrum Business TV solutions. These games bring in more fans, and have them sticking around longer, contributing to higher revenue. As fans settle in to enjoy multiple games, they’re likely to order more rounds of drinks, appetizers, and meals. This leads to larger tabs and return visits and can help turn game days into highly profitable events for your locations. 

Stream the games that draw fans in

When asked about how they watch sports events, nearly one-third of global sports viewers report watching games at a bar or restaurant.  Even more popular among younger audiences, Gen Z is especially likely to watch sports outside the home. In the global Connecting with Sports Fans report, Kantar found that 23% head to bars and 21% to restaurants to catch games. 

The report also shows that 73% of consumers are willing to try new restaurants during major sports events, and 71% actively seek out deals tied to those events. With the right combination of atmosphere, food and drink specials, sports fans are open to expanding beyond their neighborhood watering hole.

However, according to the Kantar report, 78% of sports fans say they would go out more often if it were easier to plan ahead for major events. Which is why your place of business needs to let your potential clientele know that you have a TV solution from Spectrum Business, which has the games your guests want with regional and national coverage, plus NFL Sunday Ticket from EverPass.

You can even use NFL-branded assets from EverPass to promote NFL Sunday Ticket game days on your social media, website, and in-venue displays. That way your business stays top of mind when patrons are deciding where to watch the game. Getting the word out is essential, and sports bars have established a strong digital presence: 1498 have LinkedIn profiles, 10722 have Facebook Pages, 8764 are active on Instagram. 

As patrons come to rely on your venue for NFL games, they’ll also begin to count on you as the go-to spot for other major sports events. This reputation can boost your traffic not only during football season but year-round, making your bar or restaurant the trusted place to catch all the action.

“Spectrum TV Control Pro was built for business owners who need reliable, easy-to-manage TV solutions that make a real difference on game day and every day,” explains Keith Dardis, Executive Vice President, Spectrum Business. “With synchronized screens and premium sports programming, we’re making it even easier for venues such as bars and restaurants to create seamless experiences for their customers, all while simplifying operations for their staff.”

Getting ready for game day

The smart choice for proprietors is to buy the proper package from a trusted partner. There are special options for bar and restaurant owners available today. Fines for illegal distribution are harsh. The reputation loss for a bar can be worse if service is interrupted due to illegal broadcasts, or if the image resolution is poor, or anything happens that prevents your customers from watching the games they want.  

At a minimum, proprietors should be searching for solutions that offer access to NFL, NBA, NHL, and MLB coverage. And you can add college football and local sports channels to that list of must-haves, along with special licensing available for Pay-Per-View events like the big MMA or boxing matches.  Ideally, your chosen partner should be able to offer bundling options that include WiFi and Internet connectivity, complete with special pricing options and local support.

Having an NFL Sunday Ticket from EverPass in your bar or restaurant is about more than just providing a place to watch the NFL. It’s a proven strategy to boost business. With increased foot traffic, longer stays, and more engaged customers, your establishment can become a local football hub, setting yourself apart from competitors.

Your goals are our priorities

Juggling many TV remotes during big games or special events can be a challenge for many business owners, especially those who own larger bars and restaurants with a lot of televisions. Now Spectrum Business offers a simpler solution: With Spectrum TV Control Pro,  bars, restaurants and other venues can control every screen from one device while also keeping them in sync. Instead of switching TVs manually, waitstaff and bartenders can concentrate on improved customer service. 

Spectrum TV Control Pro ensures everyone watching the multiple screens sees the same live event at the exact same time. Using a tablet, business owners and employees can manage what's playing on each screen, switch channels on some or all TVs or program upcoming channel changes. Switch to Spectrum Business to get every game on Sunday with Sports Fan TV and NFL Sunday Ticket from EverPass.